PRIVACY POLICY


Last updated: October 24, 2011


The web site accessible through http://www.councilinsider.com (the “Website”) is owned, operated and distributed by the Council For Accountable Advertising LLC, a New York limited liability company (referred to in this Privacy Policy as “we” or “Council” and through similar words such as “us,” “our,” etc.). BY ACCESSING ANY PART OF THE WEBSITE, YOU ARE AGREEING TO THE TERMS AND CONDITIONS DESCRIBED BELOW (THE “PRIVACY POLICY”) AND THE TERMS AND CONDITIONS OF OUR TERMS OF USE (THE “TERMS OF USE”). IF YOU DO NOT AGREE TO ANY OF THESE TERMS, YOU SHOULD NOT USE THE WEBSITE. This Privacy Policy applies to all users, including both users who are simply viewing the Website and users who have subscribed for services or contributed content. Please note that any User Submission or other Content (all as defined in the Terms of Use) submitted or contributed by any user, participant of the Council, or other third party becomes published content and is not considered personally identifiable information subject to this Privacy Policy.

We may, at our sole discretion, modify this Privacy Policy at any time. By accessing the Website at any time after such modifications, you are agreeing to such modifications. This Privacy Policy was last modified as of October 24, 2011.

What Personally Identifiable Information Do We Collect?

We collect the following types of personally identifiable information:

  • User Provided Information: You may affirmatively provide us with certain personally identifiable information (such as your name and email address) when participating in various activities on the Website.
  • Information Collected by “Cookies”: When you visit the Website, we may send one or more “cookies” to your computer. A “cookie” is a small line of text that is stored with your Web browser, which we use to help provide better service to you. Your browser has options to accept, reject or provide you with notice when a cookie is sent. We may use cookies for many purposes, including (without limitation) to save your password so you don’t have to re-enter it each time you visit the Website, and to deliver content (which may include third party advertisements) specific to your interests.
  • Log File Information: Our servers automatically record certain information that your web browser sends whenever you visit the Website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.
  • Information Collected by “Clear GIFs”: We may employ “clear GIFs” (a.k.a. Web Beacons), which are used to track the online usage patterns anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to users to track which emails are opened by recipients.
How Do We Use Personally Identifiable Information?

Any personal information that you voluntarily disclose online (on discussion boards, in messages and chat areas, within your public profile page, through a User Submission, etc.) becomes publicly available and can be collected and used by others.

If you have not opted out from receiving emails from us, we may use your email address or other personally identifiable information to send commercial or marketing messages on behalf of ourselves and the constituent members and other participants of the Council. We also may use your email address for non-marketing or administrative purposes (such as notifying you of major Website changes or for customer service purposes). You cannot opt out of receiving emails for non-marketing or administrative purposes.

We use aggregated information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Website and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends. In addition, we may use “cookies,” clear gifs and log file information to deliver content (which may include third party advertisements) specific to your interests, and remember information so that you will not have to re-enter it each time you visit the Website.

Will We Share Personally Identifiable Information with Others?

This Website is operated by the Council for Accountable Advertising to support the activities of the Council and its constituent members and participants. Consistent with the goals of the Council, the Website is open to the public but users should be aware that information, including personally identifiable information you may provide when visiting the site, may be shared with the constituent members, other participants and affiliates of the Council. When information, including personally identifiable information, is shared by a user directly in relation to or with a Council member or participant, whenever indicated or the context expressly dictates, the privacy policy of such Council member or participant will govern. The members of the Council may or may not be shareholders or affiliates of the Council.

Other than the Council’s members and participants, we will not share your personally identifiable information with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you have the ability to opt-in or opt-out.

We may provide personally identifiable information to employees, consultants, affiliates or other businesses or persons for the purpose of processing such information on our behalf. In such circumstances, we require that these parties agree to protect the confidentiality of such information and to comply in all respects with this Privacy Policy.

We may share non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Website.

In addition, we may release personally identifiable information: (i) to the extent we have a good-faith belief that such action is necessary to comply with any applicable law, enforce any provision of the Terms of Use, protect ourselves against any liability, defend ourselves against any claims, protect the rights, property and personal safety of any user or protect the public welfare; or (ii) to respond to a court order, subpoena, or search warrant.

Third-party Advertisers or Service Providers

We may allow other companies, such as third-party ad servers or ad networks or other service providers, to serve advertisements or otherwise provide services within the Website. These third-party ad servers or ad networks or service providers use technology to send, directly to your browser, the advertisements, links and/or other offerings that may appear on the Website. They automatically receive your IP address when this happens. They may also use various kinds of technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements or other offerings, to personalize the advertising content or offering you see, and/or to solicit or request personal or other information as part of the offering and/or after a user clicks or activates such advertising content or offering. You should consult the respective privacy policies of these third-party ad servers or ad networks or service providers for more information on their practices and for instructions on how to opt-out of certain practices. This Privacy Policy does not apply to them, and we do not and cannot control their activities.

Is My Information Secure?

We have implemented security measures to protect personally identifiable information collected on the Website against loss, misuse or alteration. In addition, your account information is protected by a password for your privacy and security. It is important that you protect against unauthorized access to your password and to your computer by logging off once you have finished using a shared computer. Moreover, despite the precautions described above, we cannot and do not guarantee that the individual user information you have transmitted will not be intercepted by others and/or decrypted or accidentally disclosed, and we accept no liability for any unintentional disclosure.

In the Event of Merger, Sale, or Bankruptcy

In the event that we are acquired by or merged with a third party entity, we reserve the right to transfer or assign the information we have collected from users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.

Children’s Privacy

You must be at least 13 years old to register or use the Website.

Special Note to International Users

The Website is hosted in the United States and is intended for and directed to users in the United States. If you are accessing the Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Website, which is governed by U.S. law, this Privacy Policy, and our Terms of Use, you are transferring your personal information to the United States and you consent to that transfer.

California Privacy Rights

California Civil Code Section 1798.83 permits users of the Website who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail with “California Privacy Rights” in the heading to privacy@councilinsider.com or write us at:

The Council For Accountable Advertising
130 Madison Avenue
New York, NY 10016