Collective[i]

Cross Commerce Media (CCM) operates Collective[i]™, a cloud-based analytics platform that unifies a company’s marketing data from disparate sources so that marketers can access and analyze data in real time and in a single place. Unlike dashboards that merely aggregate data, Collective[i]™ standardizes data from existing analytics tools, making it possible to create custom analyses that integrate multiple sources. For the first time, marketers are in control of their data and can measure the collective impact of all their marketing efforts across all media channels from one platform. Collective[i]™ also enables real-time collaboration to share, study and act on the team’s collective intelligence.

EXPERTISE: unified analytics, data integration, media mix optimization, knowledge management

COMPANY PAGE: www.collectivei.com

“Marketers have ambitious goals that are not being realized due to unnecessary delays created by the ad-tech industry. Council members take a customer-centric approach uniting the most innovative companies with a shared goal of accelerating the adoption of the cutting edge technology.”

- Tad Martin, Founder & CEO, Collective[i]

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