Brand Safety, Contextual and Viewability Metrics Define Latest Enhancement to Online Campaign Ratings – Now Available to Advertiser, Agency and…

April 19, 2012 – AdSafe Media, the leading source of brand protection and ad viewability data, today announced a $10…

“The disruption of traditional media” – it’s a phrase we constantly hear from marketers. With the promise of “Big Data,”…

One year ago, the Council for Accountable Advertising was formed. And we’ve had a remarkable inaugural year! In addition to several Council companies…

A debate has been brewing in the marketing world about the very role of marketers: can marketers provide the most…

Recently, Freakonomics posted a blog about “cyberloafing” – surfing the web instead of doing work – the day after the…

Very interesting Adweek article by Mike Shields on some of the continuing issues with digital advertising.  He specifically highlights concerns…