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Welcome to the Council Insider Blog – the source of knowledge from those leading the ad-tech industry, not just reporting on it. Everyone contributing to the Council Insider is either a CEO or distinguished guest of the Council for Accountable Advertising.

The Latest Ad Fraud “News”

Posted by Will Luttrell, May 3, 2013

In the last few days we’ve seen several announcements about a “new form” of ad fraud that is plaguing our…

Efficiencies in Media Buying with Viewability

Posted by Rebecca Steuer, February 14, 2013

In financial markets, whenever one trader has information that can lead to a greater return on investment versus information available…

Integral’s Causal ROI Solution – A Case Study

Posted by Rebecca Steuer, January 30, 2013

By: Kiril Tsemekhman Here at Integral, we believe that the quality of the environment and exposure of ads are critical…

We are Integral.

Posted by Scott Knoll, December 13, 2012

Eighteen months ago, I was fortunate enough to join a great team at AdSafe Media.  I had been a prior…

Ad Viewability – The Top 4 Misconceptions

Posted by David Hahn, December 13, 2012

There’s been a lot of chatter around ad viewability lately: Who is measuring viewability most accurately and how? Can it…

Maxifier Receives Investment from Dentsu Digital Holdings

Posted by fromano, September 27, 2012

August 29, 2012 These are exciting times at Maxifier and it was great to announce yesterday that Dentsu Digital Holdings…

MediaMath is one of Facebook’s Preferred Marketing Developers

Posted by fromano, September 26, 2012

MediaMath Clients Driving Higher Click-Throughs, Conversions and Brand Metrics Through Facebook Exchange Inventory Published: September 13, 2012 Global brands and agencies…

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