Online shopping on Black Friday surged – no surprise there.

But, what IS interesting is that while consumers spent more time shopping online on Black Friday as opposed to past Friday’s, personal devices played a HUGE role in this weekend’s online activity.  The product that recorded the largest surge in online activity was the iPad.  Personal devices such a tablets and smart phones emerged as the consumer’s ‘device of choice’ for online shopping this past weekend.

Take a look at eXelate’s Black Friday 2011 infographic.

Please visit the eXelate blog for more great posts!

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