Online shopping on Black Friday surged – no surprise there.
But, what IS interesting is that while consumers spent more time shopping online on Black Friday as opposed to past Friday’s, personal devices played a HUGE role in this weekend’s online activity. The product that recorded the largest surge in online activity was the iPad. Personal devices such a tablets and smart phones emerged as the consumer’s ‘device of choice’ for online shopping this past weekend.
Take a look at eXelate’s Black Friday 2011 infographic.
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