Being accountable to our customers and delivering the highest quality solutions is hugely important to Solve Media, and all of the companies on the Council. We are proud to be part of a group that is committed to moving the industry forward in a way that benefits our customers. - Ari Jacoby, CEO, Solve Media

The Council for Accountable Advertising is an important step to help marketers identify top technology companies and ultimately realize the full potential the web offers. We are happy to be joining the Council along with fellow leaders in the advertising space. We look forward to collaborating on market research, insights, and best practices. - Andy Ellenthal, CEO, Peer39

Communication and collaboration among partners is critical, especially in such a rapidly evolving market. With this in mind, Admeld is thrilled to be involved with the Council, and we look forward to contributing to their efforts to help move the industry forward. - Michael Barrett, CEO, Admeld

Marketers have ambitious goals that are not being realized due to unnecessary delays created by the ad-tech industry. Council members take a customer-centric approach uniting the most innovative companies with a shared goal of accelerating the adoption of the cutting edge technology. - Tad Martin, CEO, Cross Commerce Media

With the increasingly rapid pace of innovation in digital marketing, agile collaboration becomes a critical success factor for advertisers and technology providers alike. The Council for Accountable Advertising gives us a platform to generate new ideas, establish consistent integration processes and drive best practices throughout the ecosystem. - Ingrid Sanders, Managing Director Digital Strategy & Partnerships, TARGUSInfo

GUIDING PRINCIPLES

Excellence

The Council recognizes best in class advertising technology companies in an industry inundated with those claiming to be “the next big thing.” Each member is inducted as a recommendation of excellence in accordance with the mission statement.

Leadership

The Council leads the industry by encouraging the proliferation of the most innovative technology options available to marketers and holding every product to high standards of accountability.

Collaboration

Council members work together toward trusted technology integration and standardization that makes it more efficient for marketers to maximize the value of their data across platforms.

NEWS & EVENTS

The Council for Accountable Advertising Presents…

February 6, 2012

INVISION TO INCORPORATE NIELSEN ONLINE CAMPAIGN RATINGS IN INDUSTRY-FIRST SOLUTION TO MANAGE AD LIABILITY ACROSS PLATFORMS

December 21, 2011

DECEMBER 19, 2011, NEW YORK — INVISION Inc. announced today that it will work with Nielsen in an industry-first collaboration to provide the media industry with streamlined cross-platform advertising inventory liability management. Using Nielsen Online Campaign Ratings, INVISION will offer a solution for the media industry to measure and fulfill television campaign guarantees via online advertising through INVISION’s DealMaker Stewardship product.