

GUIDING PRINCIPLES
Excellence
The Council recognizes best in class advertising technology companies in an industry inundated with those claiming to be “the next big thing.” Each member is inducted as a recommendation of excellence in accordance with the mission statement.Leadership
The Council leads the industry by encouraging the proliferation of the most innovative technology options available to marketers and holding every product to high standards of accountability.Collaboration
Council members work together toward trusted technology integration and standardization that makes it more efficient for marketers to maximize the value of their data across platforms.NEWS & EVENTS
INVISION TO INCORPORATE NIELSEN ONLINE CAMPAIGN RATINGS IN INDUSTRY-FIRST SOLUTION TO MANAGE AD LIABILITY ACROSS PLATFORMS
DECEMBER 19, 2011, NEW YORK — INVISION Inc. announced today that it will work with Nielsen in an industry-first collaboration to provide the media industry with streamlined cross-platform advertising inventory liability management. Using Nielsen Online Campaign Ratings, INVISION will offer a solution for the media industry to measure and fulfill television campaign guarantees via online advertising through INVISION’s DealMaker Stewardship product.


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