Marketers have ambitious goals that are not being realized due to unnecessary delays created by the ad-tech industry. Council members take a customer-centric approach uniting the most innovative companies with a shared goal of accelerating the adoption of the cutting edge technology. - Tad Martin, CEO, Cross Commerce Media Being accountable to our customers and delivering the highest quality solutions is hugely important to Solve Media, and all of the companies on the Council. We are proud to be part of a group that is committed to moving the industry forward in a way that benefits our customers. - Ari Jacoby, CEO, Solve Media
Collective[i]
MediaMath
Neustar
Admeld
AudienceScience
BrightTag
Evidon
eXelate
Integral Ad Science
INVISION
Maxifier
MediaBank
Peer39
ReTargeter
Solve Media
Videology

GUIDING PRINCIPLES


Excellence

The Council recognizes best in class advertising technology companies in an industry inundated with those claiming to be “the next big thing.” Each member is inducted as a recommendation of excellence in accordance with the mission statement.

Leadership

The Council leads the industry by encouraging the proliferation of the most innovative technology options available to marketers and holding every product to high standards of accountability.

Collaboration

Council members work together toward trusted technology integration and standardization that makes it more efficient for marketers to maximize the value of their data across platforms.

NEWS & EVENTS


The Latest Ad Fraud “News”

In the last few days we’ve seen several announcements about a “new form” of ad fraud that is plaguing our industry.  These announcements point to tactics like hiding ads within iFrames on pornographic sites and fraudulent impressions tied to copyright infringement sites.

There are two key issues with these announcements:

  1. There is a reason this activity occurs on porn or copyright infringing sites: these websites have a difficult time securing legitimate advertising revenue.  But confusing Brand Safety and Fraud Detection is misleading.  The two technologies are completely separate. Fraud can occur on any website on any topic, and does. Catching non-Brand Safe inventory is not sufficient for catching Fraud. Fraud is outright theft and the same techniques used to detect porn or copyright infringement don’t work here.
  2. The reality is, this is old news.  Both porn and torrents type sites have large traffic volume, so the bad actors have made a practice of monetizing fraudulently served ads on these sites for a couple of years now.  This can take many forms, but they all share the common attribute of fraud – they have no potential to be viewed by a human user.

Common forms of fraud include:

  • Bot traffic – Nonhuman traffic designed to mimic users and inflate audience numbers.
  • Pixel stuffing – Stuffing an ad into a 1×1 pixel at the bottom of a page.
  • Ad stacking – Placing multiple ads on top of one other in a single ad placement.

We discovered and announced this onslaught of fraud in 2011 along with the Wall Street Journal and have been solving for it with our technology since then.  Our proactive solution goes beyond the “band-aid” products that are currently being proposed, like industry black lists or log-level audit reports.  Published fraud reports would simply notify bad actors that they have been caught, at which point they would register a new domain and continue their fraudulent activity.  And log reports only tell you about problems after they’ve occurred. That’s why our solution tackles fraud from both a pre-bid and blocking front, ensuring 360-degree protection for brands leveraging our Suspicious Activity Detection in exchanges and direct ad placement buying decisions.

In fact, we just announced that our pre-bid programmatic fraud solution is now fully integrated and leveraged by many of our partners, including: AppNexus, Turn, Chango, Federated Media, Magnetic, Media6Degrees, Media IQ, Netmining, PulsePoint, SHEKNOWS, ValueClick, BrandScreen, Digilant, MediaMath, QUISMA, The Trade Desk.

For more information, visit: http://integralads.com/our-solutions/ad-exposure.

 

Solve Media Collaborates with comScore to Introduce Native Insights Research

Groundbreaking Initiative Creates Measurement Tool That Improves Efficiency, Effectiveness and Cost of Optimizing Digital Campaigns.

 

NEW YORK–(BUSINESS WIRE)–Solve Media (www.SolveMedia.com), the leader in guaranteed, performance-based online branding, today announced its collaboration with comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, to launch a first-of-its-kind method to accurately measure online advertising in a native manner. Native Insights research is collected in the flow of a user’s experience, similar to native advertising, and allows advertisers to leverage unbiased results into actionable insights in order to optimize their digital campaigns.

“We are proud to work with comScore. Together we are changing the way agencies, marketers, and publishers measure campaign effectiveness data”

An online survey conducted by Solve Media revealed that brand marketers and market research professionals are dissatisfied with the current state of digital campaign research. 40.6% of online marketers reported feeling that online surveys take too long to show results. In addition, 60.6% of market research professionals believe sample groups are heavily biased. Native Insights research was developed to address these issues.

Solve Media’s Type-In network of over 6,000 publishers, across multiple verticals, creates an ideal setting for Native Insights research. Key benefits include:

  • Survey Targeting – the ability to create and target specific audiences by brand preference and demographics.
  • Brand Lift – by presenting users with brand attribution questions on a control versus exposed basis, Native Insights natively measures awareness, perception and purchase intent targets.
  • Creative Optimization – advertisers using Native Insights can quickly determine changes in perception and sentiment on a per creative basis, and optimize messaging accordingly.
  • Publisher Specific Targeting – by limiting the audience to a specific site or group of sites, advertisers can hyper-target an audience type.

Solve Media’s Native Insights research tool leverages a unique methodology that aligns with comScore’s rigorous standards and benchmarking requirements. In early studies, this approach has proven to be 200 times more effective at generating survey responses, and four times faster at data collection, when compared to traditional, non-native research methodologies. As a result, Solve Media now optimizes digital campaigns faster and more efficiently. In addition, by presenting research questions in the flow of a user’s experience, Solve Media eliminates the “natural born clicker” effect, which can sometimes produce user bias in online advertising research.

“We are proud to work with comScore. Together we are changing the way agencies, marketers, and publishers measure campaign effectiveness data,” said Ari Jacoby, CEO of Solve Media. “We guarantee performance for brand campaigns, and we’re excited to turn brand data into actionable insights in order to deliver campaign success in a faster, more economical, and efficient manner. “

“We’re pleased to play a role in bringing this new application of online branding effectiveness measurement to the market,” said Bryan Goski, Director of Marketing Solutions at comScore. “By organically integrating with the flow of the user experience, ‘Native Insights’ has shown the ability to quickly deliver superior sample sizes and help advertisers evaluate campaign effectiveness almost immediately.”

Study Methodology

Solve Media surveyed 600 professional market researchers and online marketers in the United States from February 1-14, 2013.

About Solve Media

Solve Media (www.SolveMedia.com) was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions and security. The Company’s proprietary online advertising platform, the TYPE-IN™, was designed to create new and highly effective opportunities for brands to advertise online. With the platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the security platform creates new revenue opportunities for publishers and saves time for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures, Bullpen Capital and prominent angel investors, Solve Media is based in New York City and Philadelphia.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on the web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contacts

Media:
HORN for Solve Media
Brynn Moynihan, 646-202-9753
brynn.moynihan@horngroup.com